Mar.11 (GMM) McLaren and title sponsor Vodafone on Tuesday pulled off a masterstroke: media coverage of an advertisement.
The Mercedes-powered team's head of communications Matt Bishop tipped off selected publications to a viral campaign by Vodafone starring world champion Lewis Hamilton.The video depicts the 24-year-old Briton controlling his driver-less formula one single seater wirelessly with the use of a Blackberry Storm mobile phone.Bishop's campaign raised speculation as to whether the footage is genuine, or whether the feat was achieved thanks to digital effects."It's amazing what can be done with a Blackberry Storm and that's all I'm prepared to say about it at the moment!" he said.The video can be watched here: http://www.youtube.com/watch?v=FiLoANg6nNY
