WilliamsF1 today confirmed that the global news organisation, Reuters, has once again extended its existing association with the team into the long term.

Reuters’ partnership with the WilliamsF1 Team commenced in 2000. This announcement marks the contract’s second renewal in the last five years and endorses the partnership’s shared brand values of speed, technical innovation and precision timing. When the team’s new livery is rolled out on January 27, the Reuters’ identity will be displayed on the car’s engine covers and the team’s clothing.

Of the announcement, Sholto Douglas-Home, Global Head Corporate Marketing, commented, “We have enjoyed the fruits of a strong relationship with the WilliamsF1 Team over the last six years, and believe that longevity is important to maximise our return from Formula One. We plan to feature the WilliamsF1 association extensively in our marketing and hospitality activities, and have great faith in the team’s determination to appear regularly on the podium.”

WilliamsF1’s Team Principal, Frank Williams, said, “For the team to extend its relationship with such a prestigious market leader in an increasingly competitive market is a true statement of their commitment to Williams and Formula One and we look forward to our continued alliance.”

Reuters is the leading provider of news and information to the world’s media, financial institutions, businesses and individuals. Renowned as the most trusted source of global communication, Reuters’ news and television agency serves its media clients from 196 bureaux across the world via its 2,300 journalists, in 26 languages. In 2004, Reuters posted two and a half million news items, reaching 75 million web users every day.

Although best known for its indispensable news services, Reuters’ core business actually stems from the world’s financial institutions. Leading banks employ Reuters’ technology, information and risk management solutions to make complex financial decisions and facilitate financial connectivity across the markets. Over 330,000 finance professionals rely on their products and services to trade effectively and efficiently and at optimum productivity. In essence, Reuters’ technology connects financial communities and enables its customers to search, store and integrate information in an increasingly complex industry.

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